Lene Hald
Designer MDD
fashion writer
consultant
Bragesgade 14, 2. th
DK-22oo Copenhagen N
+45 30 26 28 63
info@lenehald.com
DANSK daily
Fafafa
Interiør / trade mag.
Modemagasinet
Niels Brock
Business College
Pilgrim
Peclers–Paris
Pej gruppen
Sign of the times
Soundvenue
TID&tendenser
TØJ / trade mag.
Vera
Vs magazine
Where2go
Fashion & music:
2007 Soundvenue, DK
Fashion consultant at the music magazine SOUNDVENUE’s biannual fashion issue
* Editorial work
* Articles
* Photography
2007 DANSK daily, DK
Fashion week newspaper:
Editor at the Danish fashion week newspaper DANSK daily, founded by Style
counsel and the Danish fashion institute
* Editorial work
* Articles
* Show reviews
Freelance articles
Fashion & lifestyle journalism:
Clients include
* DANSK daily
* Modemagasinet
* Norwegian ALLER
* Sirene
* Soundvenue
* TID&tendenser
* TØJ-fashion&business
trends
* Vs magazine
* Where2Go
2005-present pej gruppen, DK
Trend institute:
Trend editor at the Scandinavian trend
institute, pej gruppen
* Consultant
* Trend researcher
* Lecturer
* Seasonal trend con-
cepts for pejvisual
and pejtoolbox
2006 fafafa by Pilgrim
Upstart new brand:
I have been in the launching board for Pilgrim’s new jewellery brand fafafa
by Vibe Harsloef, working as consultant within strategy, visual identity,
design and PR.
Latest I have project managed and photographed for the fafafa A07/W07/S08
catalogue.
Style tribes
Youth culture research:
An investigation of the curious hybrid which is youth culture. How can
different looks be placed in relation to each other in order to develop a
kind of segmentation or grouping tool that creates order in chaos? (Which is
how the stylistic expressions of the youth jungle can appear to outsiders).
A both visual and theoretical ongoing project that comes from the
realisation that traditional instruments for segmentation and target group
analysis are inadequate for handling the individualised youth culture.
I document youth culture through photography and graphic models. The purpose
of these graphic models and the conceptual apparatus is to update and extend
the technical terminology in this field both visually and verbally.
The project is
related to the following fields:
* Fashion as
communcation and
marker of identity
* Documentary
photography
* Subcultures
* Trends within youth
culture
Visual communication
Photography:
I specialize in backing up my texts with visuals. I photograph street
fashion for trend reports, magazines and catalogues as well as I do
documentary photography.
2003 Sign of the Times, NL
Youth culture research:
Written and visual report for Dutch trend agency Sign of the Times about
fashion, club life, art and design trends within youth culture in
Copenhagen.
2002 Peclers-Paris, FR
Agency de style:
Design-assistant at Peclers, Paris (trend and design bureau).
Concepts and trend boards for Takashimaya, Monoprix and Pecler’s annual
lingerie trend book.
How I work
fashion/communication:
I specialize in
* fashion writing
* visual communication
* trend forecasting
* Consulting
My theoretical focus is on how to better understand the cultural circuits of
fashion/cultural currents and communicate theory and research through
consulting and articles.
My artwork focus is on communicating fashion trends, cultural currents and
material culture through photography.
Bio
About
Lene Hald has an MA from Danmarks Designskole, Copenhagen, DK, with a major
in the sociological and trend-related aspects within fashion and
communication. She has supplemented her education with studies at Central
St. Martins, UK, (fashion drawing)and Rhode Island School of Design, US,
(anthropology of dress and adornment and photography). She graduated in
2005. Lene Hald has worked as a design assistant at the French trend bureau
Peclers-Paris, as trend researcher for the Dutch trend agency Sign of the
Times and as trend editor at pej gruppen/Scandinavian trend institute. She
has been in the launching board for Pilgrim’s new jewellery brand fafafa, as
well as co-editing TØJ-fashion&business trends,Soundvenue fashion issue and
DANSK daily. She now works as a freelance fashion-writer, trend analyst and
consultant. Recent clients include DANSK Daily, Ecco, fafafa, Niels Brock
Business College, pej gruppen/Scandinavian trend institute, Pilgrim
jewellery, Sign of the times, Sirene, Soundvenue Fashion Issue, Where2go.
All assignments somewhat related to fashion, photography, writing and visual
communication.
--
Lene Hald
Fashion/Communication
T:+45 3026 2863
WWW.LENEHALD.COM
